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April 17

The Art of Color Correction in Instagram Times

An excerpt from the Form of the Book by Jan Tschichold

TYPOGRAPHY, even when poorly executed, can never be taken for granted; nor is it ever accidental. Indeed, beauti- fully typeset pages are always the result of long experience. Now and then they even attain the rank who constantly ponders matters of readability and legibility, it is difficult to determine whether something can be read with ease, but the average reader will rebel at once when the type is too small or otherwise irritates the eye; both are signs of a certain illegibility already.

All typography consists of letters. These appear either in the form of a smoothly running sentence or as an assembly of lines, which may even have contrasting shapes. Good typog- raphy begins, and this is no minor too wide or too compressed, will spoil almost any typeface.

Discipline in typography is a prime virtue. Individuality must be secured by means that are rational.

―Stanley Morison

All typography consists of letters. These appear either in the form of a smoothly running sentence or as an assembly of lines, which may even have contrasting shapes. Good typog- raphy begins, and this is no minor too wide or too compressed, will spoil almost any typeface.