The center of used cars in Switzerland

Caroki | Simplicity and Security

A company that offers online a full service leasing on used car operating at the national level. Their full service platform for used cars eliminates risk and reduces effort for the buyer, creating trust and transparency.

Caroki Brand Identity Sofia Moraes

About the project

The goal was to create a modern, young, neutral and down to earth identity that can be easily use online and in the field service. Which transmits to the future user the ease of using of the services, comfort and carefree driving.

The Logo

A simple, cohesive and easy to apply design, chosen for its modern and memorable style. The font that is used here is Hippo Sans Serif.

Wohlgensinger Sofia Moraes Design

After digital sketching 5 concepts and the final feedback of the client, I proceeded to develop the logo together with the creation of the brand guidelines.

Color Palette

Was defined after stuying the target group and personas, which will be: the cheerful city person, the young families and retirees reciding in the area of Mosnang.

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