The client approached me with the simple goal of building an easy jet consumer driven website to identify the product, its primary usage, and lead the user into future pre-orders.
The main challenge in terms of design was to show the user in a concise way and within the first seconds of opening the site what the product\experience is all about.
Being a completely new product in our world and our daily life, we decided to use the most direct and impressive communication system on the page: videos! also incorporate a nice fluid design to invite the user to learn more about the product. Used graphics and photos to further encourage the experience and reward.