Swiss Startup Fund I
A fund for venture asset management
SSUG Flagshipfund I
The head of marketing of the Swiss company SSUG approached me for this project in which I should develop in a short period of time the identity, website, corporate branding manual and a presentation of the company, the final goal: to have in less than a month absolutely all the necessary material to give the GO to the company.
About the project
Minimalist, simple, noble were the fundamental bases for the creation of this logo. I decided to add features similar to the SSUG logo while maintaining a new, fresh and a pleasing identity.The Logo
After digital sketching 5 concepts and the final feedback of the client, I proceeded to develop the logo together with the creation of the brand guidelines and website.
Color Palette
Was defined after stuying the target group and personas, which will be: the cheerful city person, the young families and retirees reciding in the area of Mosnang.
