Feuerdorf,
Creating a brand manual for innovative food experience
Client
Feuerdorf
Year
Feuerdorf fire & friends is a haven for barbecue enthusiasts, nestled in the heart of Vienna. Whether it’s winter or summer, clients can enjoy the warmth of the grill and the camaraderie of fellow connoisseurs. The restaurant’s unique concept revolves around creating memorable moments through food, fire, and friendship.
The company’s head designer reached out to me for a collaborative project. Our focus was on enhancing Feuerdorf’s brand identity. I developed a comprehensive brand manual that outlined Feuerdorf’s visual identity. This guide ensured consistency across all touchpoints. It covered logo usage, typography, color schemes, and brand messaging. The goal was to create a cohesive and recognizable brand presence. Created a secondary color palette to complement the warm tones associated with fire and comfort, we introduced a secondary color palette. These colors echoed the restaurant’s ambiance and culinary offerings. The palette was carefully chosen to evoke feelings of warmth, authenticity, and conviviality. Building upon the existing company branding, I infused new life into Feuerdorf’s print materials. From menus to promotional flyers, I ensured that each piece resonated with the brand’s essence. The design elements reflected the rustic charm of the restaurant. The menu underwent a transformation. I’ve aimed for minimalism, emphasizing clarity and ease of reading. And lastly I created a complete stationery design to reinforce the brand image, I designed exclusive stationery items. These included business cards, envelopes, and more.